Episode 9

Driving Personalized Content at Scale with Adobe


June 17th, 2021

40 mins 53 secs

Your Host

About this Episode

It’s no surprise that customer demand excellent digital experiences. In fact, the best experiences quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and build the right team to create efficiency to drive this scale fast.

Other topics discussed:

• Key takeaways from Adobe Summit 2021
• How to develop content at scale, fast
• Components needed to deliver on personalization at scale

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