Episode 16

How Retailers Can Innovate with Snowflake

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September 16th, 2022

38 mins 57 secs

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consumer packaged goods retailer retailer marketing cpg retail snowflake data snowflake aws cloud the cloud cloud technology cloud computing media marketing strategy analytics customer experience crm cloud digital marketing business podcast marketing experience technology martech data cx

About this Episode

Snowflake has made a huge splash in the industry when it comes to data management, but what are its differentiators? In this episode, Jose talks Snowflake’s Global Head of Retail & CPG Industry, Nancy Dou to discuss how they are helping organizations transform, and the challenges they face across the maturity curve of data innovation.

Other Topics Discussed:
• Examples of how Snowflake is helping retailers and CPG brands
• Data management challenges that many organizations face
• How Snowflake can help organizations break through siloes

Resources:
Merkle’s DataSource on Snowflake Data Marketplace
Inflation Resilience Dashboard