Inside Job: Making CX Work

Episode 16: How Retailers Can Innovate with Snowflake

September 16th, 2022  |  38 mins 57 secs

analytics, aws cloud, business, cloud, cloud computing, cloud technology, consumer packaged goods, cpg, crm, customer experience, cx, data, digital marketing, experience, marketing, marketing strategy, martech, media, podcast, retail, retailer, retailer marketing, snowflake, snowflake data, technology, the cloud

Snowflake has made a huge splash in the industry when it comes to data management, but what are its differentiators? In this episode, Jose talks Snowflake’s Global Head of Retail & CPG Industry, Nancy Dou to discuss how they are helping organizations transform, and the challenges they face across the maturity curve of data innovation.

Episode 15: The New Mindset You Need to Master Google Analytics 4

September 1st, 2022  |  41 mins 5 secs

amazon, amazon web services, analytics, aws, business, cloud, cloud computing, cloud technology, crm, customer experience, cx, data, digital marketing, experience, ga4, google, google analytics, google analytics 4, google tech, google technology, marketing, marketing strategy, martech, media, nonprofit, podcast, technology, the cloud

As Google moves from Google Analytics 360 to Google Analytics 4, marketers and organizations must adopt a new mindset for how they approach customer analytics to reflect today's changing behaviors.

Episode 14: How Wealth Management Organizations Can Innovate in 2022 and Beyond

July 15th, 2022  |  35 mins 39 secs

analytics, b2b, b2c, business, cloud, crm, customer experience, cx, data, digital marketing, experience, finance, fiserv, investments, marketing, marketing strategy, martech, podcast, technology, wealth management

In today’s environment where increasing inflation is rampant, interest rates are skyrocketing, and the market is regularly shifting, wealth management organizations are in the limelight of all consumers.

Episode 13: How to Define and Measure CX Transformation in Financial Services

June 24th, 2022  |  36 mins 39 secs

abbas merchant, analytics, banking, business, business transformation, cloud, crm, customer experience, cx, data, digital marketing, digital transformation, experience, finance marketing, financial services, fiserv, fiserv marketing, inside job, inside job making cx work, jonathan gagliano, jose cebrian, marketing, marketing strategy, martech, media, merkle, podcast, regions bank, technology

Merkle’s Jonathan Gagliano and Regions Bank CMO Abbas Merchant define the largest customer experience challenges and opportunities in the financial services industry and how to measure the impacts of this transformation.

Episode 12: How the Cloud Fuels Nonprofit Innovation

April 22nd, 2022  |  36 mins 2 secs

amazon, amazon web services, analytics, aws, aws cloud, business, cloud, cloud computing, cloud technology, crm, customer experience, cx, data, digital marketing, experience, marketing, marketing strategy, martech, media, nonprofit, podcast, technology, the cloud

Cloud technology has emerged as an efficient tool to help these organizations scale and build an agile solution.

Episode 11: What Transformation Looks Like For Insurance Brands

April 15th, 2022  |  39 mins 50 secs

[12:21 pm] andrew galuppo insurance, adobe, analytics, business, cloud, crm, customer experience, cx, data, digital marketing, experience, fiserv, insurance marketing, marketing, marketing strategy, martech, media, podcast, technology

In this episode, Merkle’s Aaron Tellier and John Reid sit down with Adobe’s Chris Young to discuss how insurance organizations should respond to these changes.

Episode 10: Taco Bell’s Digital Transformation to Connect All Channels

February 17th, 2022  |  32 mins 24 secs

customer experience, customer experience transformation, cx, data, data fabric, data transformation, digital marketing, digital transformation, marketing, marketing technology, martech, omnichannel, omnichannel marketing, quick serve restaurant, restaurant marketing, taco bell

As the pandemic continues to affect business operations, Taco Bell has quickly adapted within the quick-serve-restaurant (QSR) space to connect the customer experience across a variety of channels, including in-app, online ordering, drive-through experience, and more. In this episode, we talk with Taco Bell’s Niraj Revankar and Malia Alley to uncover how their data and marketing platform teams work together to align on key projects to stand up use cases fast.

Episode 9: Driving Personalized Content at Scale with Adobe

June 17th, 2021  |  40 mins 53 secs

Episode 8: Customer Experience Transformation in Action with Brenntag

June 2nd, 2021  |  46 mins 56 secs

customer experience, cx, cx transformation, data, data management, data transformation, experience, marketing, organizational transformation, sales, service

Jose chats with Shaun Myers, Director of Supply Chain and Service at Brenntag, a nearly 150-year-old German chemical distribution company operating in more than 77 countries worldwide as well as B2B International’s Head of Growth, Nick Hague.

Episode 7: Navigating the Current State of B2B

April 29th, 2021  |  43 mins 31 secs

b2b, customer experience, cx, data, data management, data transformation, experience, marketing

B2B organizations have been forced to be creative to create leads and reach the right buyers in a world that was drastically changed by COVID-19.

Episode 6: The Core Components of Digital Experience in 2021

April 7th, 2021  |  44 mins 58 secs

customer experience, cx, data, data management, data transformation, digital experience, dx, experience, marketing

In our current environment, engaging experiences are key for building first-party data. In this episode, we talk to Pete Stein and Jen Gray on the key trends within digital experience and e-commerce, key examples, and where to start.

Episode 5: The New World of Retail: Innovations and Beyond

March 11th, 2021  |  46 mins 19 secs

customer experience, cx, data, data management, data transformation, experience, marketing

How have organizations pivoted and innovated with the drastic changes to retail and eCommerce?

Episode 4: Building a Customer-centric Organization

February 23rd, 2021  |  37 mins 13 secs

Changing how people work, producing outputs that matter, quickly and collaboratively, requires enterprise agility. But where should you start?

Episode 3: Getting Started with Data Transformation

February 3rd, 2021  |  37 mins 13 secs

customer experience, cx, data, data management, data transformation, experience, marketing

Data transformation seems like a broad topic, but what does it actually mean for organizations and how can they measure it?

Episode 2: Understanding Digital Transformation: What Marketers Need to Know

January 12th, 2021  |  41 mins 24 secs

What is digital transformation and how should organizations think about it?

Episode 1: Why is CX Transformation Important?

January 12th, 2021  |  1 min 45 secs

What is the Inside Job: How CX Works podcast all about?